Fixture announcement
Match Day
A recurring pre-match format used to announce fixtures and build anticipation before kick-off.
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PERSONAL PROJECT · SPORTS BRAND
Disonesti FC
Building a football brand through content, community and sponsorship.
Brand positioning, visual identity, recurring content formats and community activation for an amateur football team turned digital sports brand.
Role
Co-Founder · Social Media Manager & Coach
Timeline
2024 — Present
Industry
Sports · Local Community
Experience
Personal Project
01 — Overview
From Amateur Team to Football Brand
The strategy combined brand positioning, recurring content formats and community participation to build a recognisable digital identity around the team.
01 / 10
02 — Deliverables
Content System
A recurring content system designed to turn every match into a complete communication cycle — before, during and after the game.
Before · During · After
Short-form content
Video Formats
Short-form content extended the match-day story through highlights, entertainment, personality and behind-the-scenes moments.
Static content
Matchday Content System
A set of repeatable visual templates created to make every match recognisable, consistent and easy to communicate.
Result communication
Full Time
A recurring post-match format used to communicate the final score and close the matchday narrative.
Squad announcement
Player Reconfirmation
A squad-announcement format created to reinforce player identity and strengthen the connection between the team and its audience.
Player recognition
MVP
A player-recognition format used to highlight the most influential performer after each match.
03 — Results
From Content to Community
The combination of a recognisable identity, repeatable content formats and active community participation translated creative execution into measurable audience and commercial value.
300K
Views
10%
Engagement Rate
10K
Accounts Reached
Commercial impact
€5K
Sponsorship Revenue
An active community and consistent content system helped generate €5K in sponsorship revenue across the 2024–25 and 2025–26 seasons.
01
Brand Identity
Built a recognisable football identity positioned between professionally managed club and self-aware amateur team.
02
Content System
Created repeatable formats that turned every match into a structured content cycle across video, graphics and community interaction.
03
Commercial Value
Converted audience attention and community relevance into tangible sponsor value and €5K in sponsorship revenue.
Community became part of the content system, not simply an audience to reach.
Polls, predictions, CTAs, humour and behind-the-scenes content created more opportunities to participate, helping increase both engagement and content reach.
Interested in working together?