CubiCasa
Multichannel digital marketing for an AI-powered PropTech company.
During a four-month Erasmus+ traineeship in Helsinki, I supported CubiCasa across SEO, social media and paid advertising, from audience research and strategic planning to content creation, publication and performance review.
Role
Digital Marketing Intern — SEO, Social & Paid Media
Timeline
February 2026 — May 2026
Location
Helsinki, Finland
Industry & Market
B2B PropTech · U.S. market
Experience
Erasmus+ Traineeship
01 — OVERVIEW
From Audience Insight to Multichannel Execution
Explore the research, strategic decisions and multichannel execution developed across SEO, social media and Meta advertising.
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02 — DELIVERABLES
Selected Marketing Deliverables
A selection of content and campaign assets produced across SEO, social media and paid advertising during the traineeship.
01 — SEO & Content Marketing
SEO Content
Problem-led content developed to improve search visibility, support AI-driven discovery and provide useful answers for CubiCasa's target audience.
The strategy focused on educational and non-branded topics, direct and structured answers, and interconnected content clusters across Marketing, Compliance & Standards, Productivity & Tools and How-to content.
The Architecture of Accuracy: A Deep Dive into Property Measurement Standards and Spatial Tech
A deep dive into property measurement standards, ANSI Z765 and the spatial technologies shaping accurate real estate data.
View articleThe Ultimate CubiCasa Tutorial: 5-Step Pro Workflow (2026 Edition)
A practical five-step workflow for real estate professionals to capture accurate, high-fidelity floor plans with CubiCasa.
View articleAI Floor Plans: How to Scan a “Messy” House Without Losing Accuracy
How AI, computer vision and SLAM technology can generate accurate floor plans even in cluttered or under-prepared properties.
View articleThe “One-Click” Listing: How to Turn Floor Plan Data into Instant MLS Descriptions
Explores how AI can transform structured floor plan data into accurate and efficient real estate listing descriptions.
View articleThe 2026 Property Intelligence Stack: Automating Spatial Data for High-Volume Listings
How automation, spatial data and API-first workflows can help real estate professionals scale property capture and listing operations.
View articleThe 2026 Guide to Data-Driven Real Estate: How Spatial Data Accelerates Buying and Selling
An overview of how spatial data improves real estate marketing, compliance, productivity and field execution.
View articleThe 15-Day Gap: How Spatial Data Intelligence Drives Property Listing Velocity in 2026
Explores how spatial data and automated property workflows can reduce listing friction and accelerate time-to-market.
View articleFrom Click to Close: How to Use “Data-First” Listings to Rank in 2026 AI Search Overviews
A guide to Generative Engine Optimization and using structured property data to improve visibility in AI-powered search.
View articleHow Real Estate Photographers Can Make More Money with Interactive Tours
How interactive tours can turn existing property media into higher-value marketing services and new revenue opportunities.
View article2026 Housing Market Outlook: How Real Estate Agents Can Prepare for a Summer Listing Surge
A 2026 housing market outlook exploring how agents can prepare their listing marketing strategy for changing inventory and buyer behaviour.
View articleHow Real Estate Agents Can Save Money on Marketing
Practical strategies for reducing real estate marketing costs through content repurposing, professional media and smarter channel management.
View articleSix Figures Photography Business: How to Scale with Floor Plans
How real estate photographers can increase average order value and build a scalable business by adding floor plans to their service offering.
View article02 — Social Media
Social Media Content
Strategy, ideation, scripting, production, editing, publication and analysis designed around the needs of U.S. real estate professionals.
4
Published Reels
3K
Total Views
8%
Peak Engagement
on selected content
Published Reels
03 — AI Product Launch Stories
Cubi-Quiz
Questions from the real quiz would have been added directly on Instagram.
An eight-story sequence created for the launch of an AI-powered product feature: it introduces the feature, reveals how it works, communicates the practical benefits for real estate photographers and agents, and closes on a clear call to action.
8 story frames · vertical 9:16
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04 — Meta Advertising
Meta Ads Campaign Assets
A video creative developed for a Meta advertising campaign.
Meta ADS - BOFU Video
Produced- Objective
- Lead generation
- Audience
- Real estate agents, U.S. market
- Funnel stage
- BOFU — Conversion
03 — RESULTS
From Strategy to Execution
The experience connected audience research and channel strategy with hands-on content production across SEO, social media and paid advertising.
12
Published SEO Articles
+10K
Impressions
4
Published Reels
+3K
Views
01 — SEO & AI Search
12 published articles across four strategic content clusters.
Educational, non-promotional content structured to improve search visibility and LLM citation potential.
Turned problem-led research into structured, citation-oriented content.
Early observed performance: approximately 1,000 views per article within the first 10 days. Analytics access is no longer available, so this is not a verified KPI.
02 — Social Media
5 published short-form videos generated 3K total views.
Selected content reached up to 8% engagement, while additional Reels and educational stories expanded the content pipeline.
Translated audience needs into useful and recognisable short-form formats.
03 — Meta Ads
Connected funnel strategy to a launch-ready BOFU asset.
Delivered campaign strategy and one BOFU video execution. Paid media reporting and post-campaign analysis were managed separately.
Connected funnel strategy to a launch-ready BOFU asset.
The experience strengthened my ability to move from audience research and channel strategy to hands-on content execution.
Interested in working together?