Kréas
Copywriting strategy and long-form editorial content for a cultivated-meat startup.
Audience, tone of voice and persuasion principles translated into an educational long-form article.
Role
Copywriter & Content Strategist
Year
2024
Industry
Food Tech
Experience
Start2impact Project
01 — Overview
From Audience Insight to Long-Form Copy
A copywriting framework built around audience definition, brand voice, persuasive writing and content structure.
01 / 13
02 — Deliverables
Long-Form Editorial Article
An educational article designed to introduce cultivated meat through environmental, ethical, economic, technological and regulatory perspectives.
Objective — Educate potential consumers and encourage deeper brand engagement.
My contribution — Audience definition · Tone of voice · Content structure · Copywriting · Persuasive framework
01–02 / 08
03 — Results
From Brand Strategy to Persuasive Content
The strategic framework translated audience insights into a defined voice and a complete long-form editorial asset.
Audience-Led Communication
Defined a clear audience and two buyer personas to guide the angle, language and relevance of the article.
Consistent Brand Voice
Built an authentic, clear, empathetic and optimistic tone of voice aligned with Kréas' sustainability-focused positioning.
Persuasive Long-Form Content
Applied authority, consistency and social proof to structure an educational article designed to inform readers and encourage further engagement.
Interested in working together?