UniCamillus
Digital strategy and positioning for an international medical university.
Brand, audience and competitor analysis translated into a clearer digital communication strategy.
Role
Digital Marketing Strategist
Year
2025
Industry
Healthcare Education
Experience
Start2impact Project
01 — Overview
From Market Analysis to Digital Strategy
A strategic review of UniCamillus' positioning, audience, market trends, digital presence and competitors.
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02 — Results
Three Strategic Directions for Stronger Digital Positioning
The analysis resulted in three recommendations for strengthening UniCamillus' digital communication.
Differentiated Positioning
Highlight UniCamillus' international and humanitarian mission to create stronger differentiation from competing universities.
Content Strategy
Shift towards higher-quality educational content focused on digital healthcare trends and career opportunities, with greater use of short-form video.
Influencer Marketing
Use creator partnerships to reach prospective students and communicate the academic and career opportunities offered in Italy and abroad.
Interested in working together?