Brand identity and social media design system for a sustainable travel agency concept.
A complete visual language translated into consistent content across Instagram, YouTube and LinkedIn.
Role
Graphic Designer & Content Strategist
Year
2026
Industry
Sustainable Travel
Experience
Start2impact Project
01 — Overview
A presentation covering the brand concept, visual identity and the social media design system built for a sustainable travel agency.
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02 — DELIVERABLES
A selection of brand and content assets designed for Orizon across Instagram, YouTube and LinkedIn, all built on the same visual identity system.
01 — INSTAGRAM
Assets designed to establish a clear and consistent visual presence through profile design, sequential carousel communication, single posts and story content.
Instagram · LinkedIn · YouTube
One shared profile image built on the Orizon logotype, reused across Instagram, LinkedIn and YouTube to strengthen brand recognition and visual consistency.
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A four-slide carousel built to communicate the brand's sustainable travel message in a clear, sequential and visually consistent format.
Vertical story format developed for fast, immediate event communication in a visually coherent Instagram environment.
Destination-focused post presenting a travel highlight within a consistent typographic and photographic system.
02 — YOUTUBE
Core channel assets created to define the brand's identity on YouTube and improve the visual consistency of its public presence.
YouTube
Video thumbnail designed to improve visual clarity, click appeal and brand consistency inside the YouTube feed.
YouTube
Channel banner communicating the brand mission and presenting a consistent visual system across the YouTube profile.
03 — LINKEDIN
Assets created to build a professional and recognizable brand presence through profile design, cover design and content publishing.
Cover banner supporting the brand's positioning and creating a coherent professional identity on LinkedIn.
Post communicating sustainable itineraries in a clear, platform-appropriate professional format.
03 — Results
The identity work produced a consistent, reusable design system able to support the brand's communication over time.
Coherent Visual Identity
Defined a warm, nature-led visual language — logo, colour, typography and photographic direction — that gives the travel concept a recognizable look.
Cross-Platform Consistency
Translated the same identity across Instagram, YouTube and LinkedIn so the brand reads as one system regardless of format or channel.
Flexible Content System
Built reusable layouts for profiles, banners, carousels, posts, stories and thumbnails, making future content fast to produce and easy to keep on-brand.
Interested in working together?
